How SweatDC Opened 3 New Locations In Just 12 Months
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Gerard Burley and Chase McKesey, owners of Sweat DC, had been trying to grow their gym for over a decade.
They’d previously worked with four different agencies, and lost money with every single one.
Their leads were low quality, their member churn was devastatingly high, and the idea of opening multiple locations felt like a pipe dream.
They felt like the gym was underperforming and was capable of much more, but they weren’t exactly sure how to turn that into a reality.
So how did they TRIPLE their memberships, increase retention to over 1 year, and open 3 new locations in under 12 months?
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Chase reached out to SanterMedia and after evaluating his gym’s performance, we confirmed his concern.
His gym was hugely underperforming.
Within just 12 months, Sweat DC…
• Decreased their cost to acquire a member from $463 down to $42.
• Added over 300 new members
• Opened 3 brand new locations
Here’s How We Did It…
Gerard and Chase understand the importance of a good operation and a solid team. Staying ahead of the curve on the “digital side” isn’t what they are best at, so the gym ended up underperforming.
SanterMedia and Sweat DC joined forces in October 2022, aiming to transform the gyms approach to marketing and sales.
In October, Gerard and Chase fully embraced a ‘Good Will’ digital marketing strategy when they implemented our ‘Local Hero’ Campaigns.
Shortly after, high quality lead flow started to increase. What happened then?
With our proprietary ‘Serve First’ sales system they started to close them at a record high 71% closure rate.
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This allowed Sweat DC to start making enough profit to comfortably open a second location.
They continued to pre-sell the new location so successfully that within 4 weeks opened a THIRD location.
They then opened a fourth location not too long after that.
For the gym, it’s been so much more than just catching up with the curve..
After a few weeks partnering with Sweat DC, people began coming into the gym mentioning how they’re ‘all over the place’.
The partnership has CHANGED the perception and awareness of the gym within their community.
Results:
• Opened 3 new locations
• Added 300+ members
• Increased appointment show rate from 29% to 71%
• Increase sales close rate to 76%
The results achieved by Sweat DC within their first 12 months with SanterMedia were nothing short of impressive.
Conclusion:
With SanterMedia’s expertise and the determined leadership of Gerard Burley and Chase McKesey, Sweat DC achieved exceptional growth within just 12 months.
By embracing a ‘Good Will’ approach in both marketing and sales, the gym crushed their sales goals and are making waves in their community.
The results speak for themselves: multiple new locations, a huge rise in leads and appointments, and a substantial increase in sales.
Sweat DC’s success story serves as a testament to the power of embracing ‘Good Will’ marketing and sales in the fitness industry, and serves as an inspiration for other gyms looking to thrive in the digital age.
Here's what Chase had to say:
“We had very little to no success with paid ads prior to SanterMedia. Now, we are getting about $10.30 in return for every $1 dollar we spend on ads.
Their team has also helped us systemize and alter the process along the way so we can navigate it with our staff and be efficient as possible in converting leads to members.
With passion for your craft and true willingness to help people at your gym, SanterMedia will put you in position to service more people, convert more leads and change more lives” – SweatDC, Co-Owner of SweatDC.
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