How Sweat DC Grew 300+ Members In 12 Months
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"All we need is people to show up, we have a great team, amazing gym and we can sell. We just need leads to show!"
This is exactly what Gerard Burley and Chase McKesey, owners of Sweat DC, said to me before hiring SanterMedia for help achieving their dream goal of opening multiple locations across their city.
And with our unique ‘Local Hero Campaigns’ and ‘Serve First’ Sales Process, we helped them achieve this in under 12 months!
Starting in October 2022, SanterMedia located a few key areas that needed improvement at the gym.
1. “Free/Discounted offers”
Thanks to their “7 days for $7” and “free 6 week challenge” type offers, the majority of Sweat DC’s leads were of very low quality.
We changed the offer to appeal to high-intent leads that were desperate for the gym’s services - not just people wanting a discount.
2. Ineffective manual follow ups
Doing follow up manually with personal devices meant leads were going cold & sales were being missed.
Installing our automated system meant leads got an impressive "red carpet treatment" before they ever walked through their doors without the team lifting a finger.
3. Low retention
Due to the nature of the offers SweatDC were running, their membership churn sat at 3 months. Members were leaving because they weren’t bought into the vision of changing their bodies long term.
When we focused on honest, transformation based marketing, average retention soared to 12+ months.
4. Appointment show rate
SweatDC’s appointment show rate was far below industry standards at 29%.
After automating their lead nurture & follow up, we increased their show rate to 71%. Which over the next 6 months resulted in $62,256 in additional revenue.
5. Sales Method
Due to previous advice from a marketing agency, Sweat DC were reliant on high pressure, “bait-and-switch” sales tactics which left the majority of leads feeling manipulated and upset.
After switching to our ‘Serve First’ Sales Process [consulting, listening, caring and prescribing (not selling)], they began to average an impressive 76% close rate.
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By July 2023, Sweat DC had seen so much success with their flagship location, it was time for them to start opening up more locations.
Using our pre-sale campaigns for their new location, they produced leads at an average $7.31 and a cost per acquisition of $42. And within 4 weeks they had opened a 3rd location with the same success. They then opened their fourth location 6 months later.
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The increase in opportunity at the gyms were due to our unique Facebook and Instagram ‘Local Hero Campaign’, driving high-intent leads through their SweatDC marketing funnel.
And when combined with a “Serve First” Sales Model, Sweat DC was able to achieve all-time membership sales records with their brand new locations.
“We had very little to no success with paid ads prior to SanterMedia. Now, we are getting about $10.30 in return for every $1 dollar we spend on ads.
Their team has also helped us systemize and alter the process along the way so we can navigate it with our staff and be efficient as possible in converting leads to members.
With passion for your craft and true willingness to help people at your gym, SanterMedia will put you in position to service more people, convert more leads and change more lives” – SweatDC, Co-Owner of SweatDC.
This is the reason that Sweat DC is dominating their area in 2024!
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These results are similar to other gyms we have worked with around the country. If you’re interested to see if we can help grow your gym in a similar way, click the button below and book a call!
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